The Dallas Farmers Market is a landmark for downtown. Their mission is to educate the people of Dallas about a healthier and more balanced lifestyle. The market has been around since the 30's and has grown to the point that they need an expanded way finding system.
History:
As Dallas began to flourish in the late 19th century, farmers began to sell their produce in locations around the city from their wagons. Soon enough, the intersection of Pearl and Cadiz became the hub of a thriving wholesale business—produce, chickens, pigs, eggs and goats were all sold to the people of North Texas. But as the city grew, so did the demand for farm-fresh produce and meat. So, in 1939, the site of the Dallas Farmers Market was expanded, and the first Shed was established. By 1941, the site was officially sanctioned as a municipally owned and operated market.
http://www.dallasfarmersmarket.org/
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